| March 29, 2006 | Volume 5 Number 13 Issue 100 |
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Back End SellingThis newsletter is sponsored by:
The new site has been up and running for a week now, and although there were a few minor glitches, everything seems to be working. I hope that you have taken the time to look around. Be sure to check out the Idea Vault - your login and password are in your weekly email. Please feel free to send me any suggestions for improvements in this site. 25 Selling PhrasesIn this article I will review the principles of selling to your existing customers, also known as second tier marketing or back end sales. I will also discuss how to cross-market and find potential customers that you may not have been aware of. 25 Selling PhrasesThe purpose of your ads should be to sell. Whether you want to sell a big buck product, or a free subscription to your newsletter, your copy needs to sell. I have compiled a brief list of phrases, with examples, that will help to remove your prospect’s buying hesitations, improve your sales copy and bulk up your bottom line. A number of good phrases are dependent upon you providing specific numbers. “Many”, “some” and “several” are weak presentations and suggest that you do not know your product well. Examples of numbers in action:
14 different ways this product will improve your life. 6 different ways to build a personal fortune. 4 free bonuses worth $43 when you buy now 6 free bonuses worth $144 if you buy before Thursday noon 26 helpful links to get you started 5 helpful links to sources of high quality products 7 mistakes that newbies make 6 mistakes that will cost you your list. 14 information rich chapters that will jump start your business 8 information rich chapters to help build your list 8 key principles you need to build your business 5 key principles you need to train your dog 7 proven strategies to double your sales 101 proven strategies to get your message out 9 resources that you cannot win without 11 resources to help you succeed instantly 14 rules you must follow to maximize your profits 10 rules you must apply to grow your list 5 step system to greater wealth 7 step system to a profitable craft business 10 things to consider before your next car purchase 9 things to consider before starting your pond business 101 tips and tricks for webmasters (I think I remember someone using this one already!) 23 tips and tricks for eBayers 17 ways to build your list 21 ways to market your on-line business
This next group of copywriting phrases does not depend on numbers, but can be very effective in promoting your item. These phrases can be reworked in many different ways to promote your product, list, etc.
The Blabber includes all of the items you need to be successful, plus the source code The Craft Grabber includes two frames and a tray to help you get started The Great Ideazine contains really important information for small business owners The eBook contains chapters on buying stock, financing your inventory, sources of inventory, and pitfalls that can snare a business owner Sharon’s newsletter has proven to be an invaluable tool for the on-line entrepreneur Frank’s Auto Supply has proven to be THE source for cheap widgets Department of Industry studies show that on-line businesses fail at twice the rate of bricks and mortar businesses Independent studies show that early detection of cancer can lead to successful treatment Canadian Business Magazine surveys show that under-financing is the main cause of business failure Census surveys show that over the last twenty years the more affluent sectors of the population have a continuously declining birth rate This widget is an absolute must for every homeowner Possession of this eBook is an absolute must for every serious crafter The absolute primer contains a blueprint for success Our series will help I have included a brief list of the items necessary to start your own profitable aquarium business I have compiled a brief list of phrases, with examples, that will help to remove your prospect’s buying hesitations, improve your sales copy and bulk up your bottom line. I have created a complete arsenal of weapons for you to be successful in your next advertising campaign When you receive our complete arsenal of learning materials, you will be on your way to success These are only a few of the features in our new frammis, click here to see the complete list Our price is so low that you are making a great deal even if you only need a few of the features included in our deluxe package. I offer a full 90 day guarantee. No questions asked. Full refund if you are not 100% satisfied. Because I want you to be comfortable and enjoy all the benefits of my back smasher, use it and test it all. Keep it until you are sure it is for you. You have a full 120 day guarantee, so smash away! Billy’s Buds are a rich source of calcium and nine other essential nutrients. You won't find such a rich source of information on pet handling anywhere else for such a low price. As you can see, there are many phrases that will motivate your visitors to become buyers. It is only up to you to tailor them to your product and situation. Search out good examples and bend them to your needs. Until next time… warmly,
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