| June 21, 2006 | Volume 5 Number 23 Issue 110 |
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7 Reasons Why You Should Write an eBookThe Great Ideazine is brought to you this week by IdeaMerchant.com - The IdeaMerchant site has been updated and given a new look. Check it out and you will find great deals on eBooks, software, tutorials, etc. Each brief description links to a full page of information on the product. Take a look, it's growing and changing every week. Well, we are off to Southern Ontario for the big wedding. We'll be gone about a week, my niece has moved in to our place to look after the fish and gardens, and then we'll be back home for phase two of the wedding *8>) With any luck, I'll be able to get an Internet connection to send out the newsletter on time, but the worst case scenario will see out next Thursday. Until then, I hope that you enjoy today's article. 7 Reasons Why You Should Write an eBookIt's not true that everything that is worth writing has already been written. Since that unfortunate saying came into being, the whole universe has changed. Technology has changed, ideas have changed, and the mind sets of entire nations have changed. The fact is that this is the perfect time to write an eBook. What the on-line publishing industry needs are people who can tap into the world as it is today - innovative thinkers who can make the leap into the new millennium and figure out how to solve old problems in a new way. EBooks are a new and powerful tool for original thinkers with fresh ideas to disseminate information to the millions of people who are struggling to figure out how to do a plethora of different things. Everyone has at least one good eBook tucked away in their brain. The trick is to find it and let it loose. You may already have a brilliant idea, and the knowledge to back it up. Using this knowledge will enable you to write an exceptional eBook. If you are sitting at your computer staring at a blank screen wondering, "Why? Why should I go through all the trouble of writing my eBook when it's so impossible to get anything published these days?”, I have news for you. Publishing an eBook is entirely different than publishing a book in print. Let’s look at the specifics of how the print and cyber publishing industry differ, and the many reasons why you should take the plunge and get your fingers tapping across those keyboards! Conventional Book Publishing ProblemsSubmitting a print book to conventional publishing houses or to agents is similar to wearing a hair shirt 24/7. No matter how good your book actually is, or how many critique services and mentor writers have told you that "you've got what it takes," your submitted manuscript keeps coming back to you as if it is a boomerang instead of a valuable mine of information. Perhaps, in desperation, you've checked out self-publishing and found out just how expensive a venture it can be. Most "vanity presses" require minimal print runs of at least 500 copies, and even that amount will cost you thousands of dollars. Some presses' minimal run starts at 1,000 to 2,000 copies. And that's just for the printing and binding. Add in distribution, shipping, and promotional costs and - well, you do the math. Even if you wanted to go this route, you may not have that kind of money to risk. What Can You Write About?If you already have an Internet business with a quality web site and a quality product, an eBook is one of the most powerful ways to promote your business. At the same time, you can be educating people with the knowledge you already possess as a business owner of a specific product or service. Perhaps you've spent the last twenty-five years growing and training bonsai trees, and now you're ready to share your knowledge and experience. An eBook is the perfect way to reach the largest audience of bonsai enthusiasts. eBooks are UsefulEBooks will not only promote your business - they will help you make a name for yourself and your company, and establish you as an expert in your field. You may even find that you have enough to say to warrant a series of eBooks. Specific businesses are complicated and often require that the different aspects to be addressed separately in order for the reader to get the full story. Perhaps your goals are more finely tuned in terms of the eBook scene. You may want to build a whole business around writing and publishing eBooks. Essentially, you want to start an e-business. You are thinking of setting up a web site to promote and market your eBooks. Maybe you're even thinking of producing anEzinee. One of the most prevalent reasons why people read eBooks is to find information about how to turn their Internet businesses into a profit-making machine. And these people are looking to the writers of eBooks to provide them with new ideas and strategies because writers of eBooks are usually people who understand the new cyber space world we now live in. EBook writers are experts in Internet marketing campaigns and the strategies of promoting and distributing eBooks. The cyber space community needs its eBooks to be successful so that more and more eBooks will be written. You may want to create affiliate programs that will also market your eBook. Affiliates can be people or businesses worldwide that will all be working to sell your eBooks. Think about this? Do you see a formula for success here? Get Writing!Figure out what your subject matter is, and then narrow it down. Your goal is to aim for specificity. Research what's out there already, and try to find a void that your eBook might fill. What about an eBook about a wedding cake business? Or an eBook about caring for elderly pets? How about the fine points of collecting ancient pottery? You don't have to have three masters degrees to write about your subject. People need advice that is easy to read and easily understood. Parents need advice for dealing with their teenagers. College students need to learn good study skills - quickly. The possibilities are endless.
After you've written your eBookGetting your eBook out is going to be your focus once you've finished writing it, just as it is with print books. People will hesitate to buy any book from an author they've never heard of. Wouldn't you? The answer is simple: give all or selected parts of it away! You will see profits in the form of promoting your own business and getting your name out, or in sales of your eBook. You may also find affiliates who will ask you to place their links within your free eBook, and these affiliates will in turn go out and make your name known. Almost every single famous eBook author has started out this way. Another powerful tool to attract people to your eBook is to make it interactive. Invent something for them to do within the book rather than just producing pages that contain static text. Let your readers fill out questionnaires, forms, even crossword puzzles geared to testing or expanding their knowledge on your subject. Have your readers hit a link that will allow them to recommend your book to their friends and associates. Or include an actual order form so at the end of their reading journey, they can eagerly buy your full eBook or other product. When people interact with books, they become a part of the world of that book. The fact is just as true for books in print as it is for eBooks. That's why eBooks are so essential. Not only do they provide a forum for people to learn and make sense of their own thoughts, but they can also serve to promote your business at the same time. Until next time… warmly, 
P.S. Did you check out the 7 Day eBook yet?
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