August 30, 2006Volume 5 Number 29 Issue 118     
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4 Ways To Get Your Subscribers To Trust You Quickly

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This newsletter is going out a little late in the day because I am suffering from a huge migraine. Any of you that have ever suffered from a migraine know what I mean. For the rest of you just imagine every sound amplified past the pain threshold, every light so bright that it burns through your eyelids, and pain so debilitating that it makes you want to upchuck. That was my day until a few moments ago.

Last week I talked about using videos on the web, and through dumb luck I acquired the rights to a teleprompter program. More about that next week.

Everyone knows that the money is in the list, but it's the little things that prevent most of us from growing our list quickly. Trust is a big issue on the web. Today, I am going to talk about how to get your subscribers to trust you quickly.

4 Ways To Get Your Subscribers To Trust You Quickly

Much of the world has developed many barriers and protections to keep their email accounts free from anything but email from their mother. We are interested in those who subscribe to emails that promote products, services and sites that interest them. This is mainly because these subscribers want to know more about what these sites are offering and what can be beneficial for them. They expect to get be kept posted on what they are interested in and what is new in the market or field they have chosen.

You businesses would be very lucky to have these kinds of customers. The basic element needed to entice and subscribe these types of people is trust. When your customers trust you they will reward you with their loyalty. Many Internet users have gone to great lengths to protect their email accounts from SPAM mail. Some free-mail Internet providers and Internet service providers offer SPAM protection while there are also some Internet based companies that screen your mails for you. If you would reach these folks, you need to obtain and keep their trust and permission.

With an opt-in mail list, the mails you send containing your promotional materials such as newsletters, catalogs and marketing media will go through. Your intended recipient will be able to read and view what you have sent, making it a successful transfer of information. To be able to be allowed to do so, you will need permission from your recipient. To get this permission; you need to be able to get the recipientís trust. With the great lack of regard for privacy on the Internet, getting the trust of an Internet user you don't personally know is a very big achievement.

To build a good opt-in list you need people to trust you. For a faster and quicker build up, you need to get your opt-in subscribers to trust you quickly. The faster you build your opt-in list the faster word about your site and company gets to be spread. The bigger the scope of your opt-in list the more traffic you get, which normally spells more profits. Itís easy math if you think about it. Getting the numbers is not that simple though, or maybe it is? Here are four ways to gain the trust of your readers and potential readers.

1. Expertise

Getting the trust of your clientele can be fairly easy, especially since you have a legitimate business. Getting your customers trust should be based upon your expertise. People rely on other people who know what they are talking about. Garner all the knowledge and information about your business. Frankly if you decide to go into a business, most probably you already have an interest in it. How many basketball players become baseball coaches? You don't really venture into something you don't have any interest in.

2. Provide Quality Information Free

Show your clients that you know what you are talking about. Provide them with helpful hints and guidelines that pertain to what you are selling. Talk about how to install a roof if you're into hardware products, or provide articles on insurance settlements if you're a settlement lawyer. You don't have to be a big corporation to make use of an opt-in list. If your customers see you as someone who knows what he is doing and saying, they will trust you quickly.

3. Guarantee Your Products

Be true to your customers. If you want to raise the trustworthiness of your products and services, provide solid, easily understood, no niggle, guarantees, and stand behind them. The more satisfied customers you get, the bigger probability there is that they will recommend you to friends and colleagues. Generally, people will trust someone they know. When that someone recommends you then you're a shoo-in. They will go to your site and check it for themselves and be given a chance to experience what the others have experienced from you. It is extremely important at this point to make sure that you are consistent in the service that you provide.

4. Show Them The Exit

Another tip in getting a customer to trust you quickly is to provide them a clearly marked escape hatch. Show them that you are not there to trap them. Keep a clean list that enables them to unsubscribe anytime they want. Elaborate on your web form exactly how to unsubscribe from the list. Many Internet users are wary of signing up for newsletters, etc., fearing that they may be stuck for life and be forced to abandon their email accounts when they get pestered with SPAM. Guarantee them that they can easily unsubscribe from your service whenever they want.

Trust - Hard to Earn, Easy to Lose

The quickest way to gain the trust of your subscribers is to be recommended by someone they trust. Remember that once you get the trust of your clients don't do anything that would cause you to lose that trust. Because once you lose it, you will never regain it. If you do anything with their email addresses like sell them or give them out, you will lose many members of your current list as well as many potential members. I once signed onto a list with a pseudonym that I never used before, and have never used since. I get about five don't a day with that name in the subject line. You can be assured that I unsubscribed from that list and have had nothing to do with that personís business again!

Until next timeÖ


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